December 18, 2020 the international company Smile-Expo, specializing in conferences, held a large-scale Kyiv iGaming Affiliate Conference dedicated to Ukrainian gambling business legalization.
The event was attended by representatives of Ukrainian government agencies, foreign gambling experts and specialists from gaming associations. Speakers talked about bills on the gambling regulation and described the opportunities that legalization makes for the economy. They also presented real gambling units development cases in different countries of the world.
The event was moderated by Tatyana Klimenko, head of Law & Trust International department.
About speaker’s reports
The conference was opened with Tatyana Klimenko’s speech. Her report was devoted to financial and tax monitoring systems of the gambling companies’ activities. She explained in details how control is exercised in jurisdictions such as the United Kingdom, the Isle of Man, and Malta.
Carlo Pagan spoke about the promoting gambling companies features. He presented foreign gambling sites real cases and explained which tools help them successfully advertise casinos. He also made out mistakes that should be avoided when developing a casino brand.
According to Carlo, Ukraine does not need to completely ban gambling ads. In this case, it is necessary to introduce restrictions that will be focused on the children protection.
A report by Charmaine Hogan, Playtech’s Legal Officer, focused on countering gambling addiction at the legislative level. According to her, to combat gambling addiction, you can also use programs with artificial intelligence elements. They allow to analyze the players’ behavior, identify and prevent possible risks.
The audience was highly interested in a speech by Lavrentiy Gubin, Director of Marketing and Public Relations at Michael Boettcher’s Storm International. He explained how to build an upscale casino service from scratch using the Shangri La example, the international casino brand. The expert claims that gambling business owners should be guided by their customers’ wishes. According to the speaker, modern gamblers primarily pay attention to the available games list, the unit location, and its image. In addition, it is important for players to have bonuses at the casino.
The history of Storm International (Darren Keane is the managing director) began in 1992. The company began to develop VIP casinos in Moscow. Gradually, the holding interests moved to other former USSR countries. At the same time, at each new unit opening, the company adhered to uniform working rules that guarantee fair play, excellent service, confidentiality and complete safety for guests.
Today Shangri La casinos are the best in Georgia and Belarus, and one of the most visited in Armenia and Latvia. The brand managed to achieve popularity among foreign guests. Many foreigners aim to buy junkets to Tbilisi, Minsk, Yerevan or Riga, going on vacation to Shangri La units. And this is a high sign of trust from the target audience.
Marina Martynenko, Head of HR at Slotegrator, presented a report on staffing in the gambling industry. The speaker explained to the guests where to look for skilled workers.
The pair talk was delivered by Sergio Suarez, Senior Technical Compliance Engineer at Gaming Laboratories International, and Nadia Hambech, Gaming Law Expert at Velchev & Co. They spoke about the international experience in licensing gambling operators.
Sergio noted that technical certification of gambling products is an important part of the licensing process. He explained in detail at what stages this work is carried out.
SBSB Senior Lawyer Victoria Ivakhno presented a report on the topic “Licensing of software suppliers for gambling within the framework of B2B certification”. She sorted out which games are subject to certification, and gave practical advice on how to go through this procedure.
In general, the prospects for the Ukrainian gambling market are estimated by experts as high. The launch of the first gambling establishments in 2020 will allow the state to receive more taxes, employ more citizens, and also attract tourists. A well-thought-out approach to the organization and advertising of the gaming industry will bring only positive changes to Ukraine.
Photo by Matheus Viana from Pexels