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Online Marketing 101: How to Sell More on Ebay

Online Marketing 101: How to Sell More on Ebay

Programme B
Published by Programme B

Online shopping has exploded over recent years and eBay is no exception to this phenomenon. In 2019, $22 billion in goods were bought and sold on eBay’s platforms. If that number doesn’t astonish you, there are over 182 million eBay users in the world.

Knowing how to market yourself on eBay is key to stand out amongst the many listings. If you’re looking for tips and tricks on how to sell more on eBay, you’ve come to the right place!

Quality Photos

Keeping your listings looking good is the first step to creating an eye-catching post. This is usually the first thing people will notice.

Make sure your photos represent the product you are selling, capturing it from different angles. You’ll also want to make sure your photo is clear and high quality. It’s best to avoid using phone camera photos.

You should not use stock images of products. Buyers want to see the actual product they will be receiving.

Reference With Similar Items That Have Sold

You can find similar sold items by filtering a search for completed items. This will show you what customers have already purchased. It’s a great way to get information about your competitors.

By doing this, you’ll get information about what types of items sell, what prices they sell for, and how much of that item is out there.

Optimize Item Descriptions With SEO

Item descriptions are important because that’s how the buyer will get the most information about your product. Descriptions should not be just a few sentences. You should make sure to use keywords that will help buyers find your item.

It’s vital that you list all of the specifics about an item that you can. Writing with good grammar and spelling will build trust as well.

Create New Listings Often

Because of the way eBay’s algorithm is designed, it’s in a seller’s best interest not to list all their products all at one time. This ensures that you have visitors coming to your page as often as possible.

Create Trust on Your Listings and Profile

There are a lot of scams on eBay’s platform. You’ll need to make sure that your listing and profile reflect trust. 

To do this, make sure to fill out info about yourself and your policies. Adding a photo will help make it feel more personal. You’ll definitely want to ask people to leave reviews after they have purchased with you so you can build up the review count.

In addition, be clear and honest about any issues with a product you are selling.

Offer Returns

Customers will be more likely to purchase from you if they have peace of mind about issues arising. Accepting returns will build trust for your profile.

Go Beyond eBay’s Platform

Supplement your sales on eBay by pushing them elsewhere. You should share your eBay listings on your social media platforms. This increases exposure for those who might not be on eBay’s site.

There are plenty of other marketing strategies that go past eBay. You can learn about how to grab that low-hanging marketing fruit from this article.

Descriptive Titles for Filtering

Use keywords and specifics in your titles to make sure your listings aren’t filtered out. Your title is another way to grab the buyer’s attention before they explore your listing further.

Beyond Knowing How to Sell More on eBay 

eBay is a wonderful place to start selling your products. If you’re fully invested in a business there are many avenues of marketing. It doesn’t just end on eBay. There are lots of easy ways to optimize your strategies.

Now that you know the basics of how to sell more on eBay, get out there and start earning money.

Make sure to check out our other business articles for more helpful hints on improving your business!

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