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Marketing Online Casinos: How do Providers Attract Players to the Platform?

Marketing Online Casinos: How do Providers Attract Players to the Platform?

Published by Programme B

That said, there’s more to it than just the games and bonuses. Design, compelling visuals, and marketing play an important role in whether or not players hit that all-important sign up button on an online casino platform. Simply put, players aren’t looking for just any casino; on the contrary, they are looking for an online casino platform that ticks all the boxes. Bottom line, online casino providers have to market their platform very carefully. 

So, what’s the secret to their success? Let’s take a closer look. 

Design, Graphics, and Compelling Visuals 

Nowadays, we’re lucky to be living in a time where all of us have freedom of expression. Creatives can explore different media and resources, as well as avail from different tools to get the job done. 

In the case of online casinos, software developers and graphic designers have free rein to truly let their creativity shine true. Thanks to technologically-advanced tools as well as their imagination, they are able to create something special. Whether it’s the menu bar, the homepage, the graphics…all of these elements can easily attract the player. A good example of this is displaying featured games on the main page. In this way, players can get some insights into what they can expect. 

Casinos that Have it All 

It goes without saying that different players are interested in different things; one player maybe after slots, another may be interested in table games, and others may be looking for the full experience. This includes offering the casino experience on mobile devices, a section dedicated to live casinos, top bonuses, an exclusive VIP club, as well as an area dedicated to sports betting. Now that you have a better idea of what truly makes a great casino, we’re going to look at some examples that illustrate this.

Jackpot City

As previously discussed, the goal of online casinos is to offer something that truly comes close to what you can experience at a prestigious casino resort in Vegas, Macau, Monte Carlo, etc. In fact, a number of casino providers have opted for a theme that relates to traveling or in particular, the glitz and glam of Las Vegas. 

A prime example of this is none other than From the moment you launch the platform, you are immediately transported to Sin City. Especially if you’ve never had the chance to experience what it’s like to raise the stakes in the home of all casino entertainment, Jackpot City sums it up very well. In short, all the elements are right on the money, the theming has been executed perfectly, and the rest of the features fall right into place. Best of all, you get a taste of Vegas from the comfort of your home or on the go, as it is optimized for all mobile devices. 


Captain Spins 

The Captain and his crew promise an experience that is out of this world. Not only can players avail of a wide selection of slots, table games, and a whole section dedicated to live casinos, but players can also get their hands on a number of promotions. 

Best of all, you can also be part of a highly exclusive VIP program. Once the 3-month trial period is over, you may very well receive the exclusive invitation to be part of the Captain Spins Casino VIP program. If you manage to climb the casino ladder and reach the Elite Black VIP level, you can avail of bigger and better prizes. 



If you’re looking for a casino provider that simply pulls out all the stops, look no further than Betiton. From the moment you launch the screen, you are instantly intrigued to find out more. It’s got a corporate, but compelling design that is easy on the eye.

Along with dedicated sections to online casino games and live casino variants, something else makes Betiton stand out from the rest. Without a doubt, the sports betting section completes this provider’s website in its entirety. In this way, both casino players and sports bettors can find everything they’re looking for under one roof.