Published by Programme B
In an online casino, many operations, both visible and invisible, are executed at the same time. Operations such as tracking customers’ accounts, managing games, offering bonuses, and arranging payments are all handled by different systems. In order for all these operations to run smoothly and quickly, software that enables the operator to access each one from a single center is needed. We call this software briefly casino management system (CMS), and its quality is closely related to the player experience. Below, you can find answers to every question you wonder about CMS systems.
Casino Management Systems Explained
CMS is the software used by online casinos to both carry out day-to-day transactions and record operational transactions. Contrary to popular belief, they do not replace all the other software needed in a casino. This means that the CMS cannot be used to accept payments alone, for example. However, it can be used to manage the system that accepts payments and view its records. In other words, tracking new and old members in casinos, managing games, and determining which bonuses to use are all done by different software. The CMS, on the other hand, provides the opportunity to manage all these software from a single center. In this respect, it resembles a “control base” and allows the casino operator to both keep track of and manage everything that happens on the website.
Like all other software, casino management systems are developed by multiple companies and have different versions. Really big casinos prefer versions that are known as CEMS (Casino Enterprise Management System) that are encoded with advanced programming languages such as Lansa 4GL. CEMS is used in land-based hotel/casino chains and can even control when the doors will open and close. On the other hand, online casinos are mostly satisfied with basic CMS because they do not have to physically track their members. However, no matter which version is preferred, it will not be possible to achieve the ideal player experience unless quality CMS software is used.
The Link Between a CMS and Player Experience
Think of a sports car: its engine, design, and cabin may be great, but if it doesn’t have a steering wheel, that car is completely useless. CMS is similar to a steering wheel in this respect: even if the online casino is very good, if members cannot take advantage of the features offered to them, it is not possible for them to get the ideal experience. Let’s give a simple example: the Vulkan Vegas bonus offer matches the first deposit of new members by a certain rate and automatically starts tracking the member accounts. A “person” does not have to give “manual” confirmation for this operation: the system starts to follow the wagering immediately after defining the bonus. When the operator opens the CMS screen, he can see how many people benefited from the bonus that day and how long they have to complete the wagering. The fast, smooth and practical operation of this process depends on how good the CMS software is: if your bonus was not defined in your account due to an error, you would not have a pleasant experience, would you?
We can give other examples: casino management software can create specific profiles for players and define special bonuses for them. It can also keep track of their birthdays and provide a special bonus only for that day. That’s why when you log in to the online casino, you can see a personal home page of your favorite games: software can customize the entire site for you. It can even determine how quickly you will connect to customer service when you have a problem and even how satisfying your mobile gambling experience will be, like with VulkanVegas for Android. It is not possible for the players to use the CMS (this can only be done by the operator), but the features of this software are of great interest to them.
Of course, this also applies to operators: a good casino management system makes their work easier and allows them to work completely remotely. Wherever you are in the world, you can access the CMS interface using a device with an internet connection and receive hourly daily or weekly reports. Because the software can automatically handle many issues, such as new promotions and bonus codes, your workload is reduced, and you can focus on other issues that concern your business. In other words, the quality of CMS determines how efficiently the operator will work too. To get the best experience possible, both players and operators need to choose the best quality CMS on the market.
Image by Antonio López from Pixabay