When it comes to redesigning your website, few often think about the importance of web design and what it can do to bring new audiences while impacting your loyal customers. If you want to leave a great first impression while aiding in your search engine optimization strategy, consider hiring a web designer to make a complete change to your digital branding.
Why Consider a Web Designer?
Maybe you think you can design your own website and cut costs on your branding and marketing, but unless you’re confident you can deliver on that promise, you might lose money. Building a professional website is expensive, but if you hire a Canadian web designer like Parachute, you will receive a product that sells and converts to sales.
Hiring a local web design company comes with benefits as well, because you can establish an effective communication network that doesn’t become bogged down by time zones. As another positive, you will also have access to local resources and connections because a local web design company will have updated information based on the local market.
Why is Web Design so Important?
Now that we’ve established why you should hire a local designer, let’s examine why web design is so important in the first place.
Creates a First Impression
When a potential client or customer finds your website, it’s a gamble as to whether or not they will stay and browse your content. Most users will take a few seconds to look at your home page, so it’s essential that you create the best first impression possible. If your website looks outdated or unappealing, most users may never give you a second chance.
Web design impacts how your audience perceives your brand, with most users preferring a beautifully designed page to something simple. A web designer can use their skills to promote your brand while also increasing the odds users will stick around for more.
Helps with Search Engine Optimization (SEO)
Search engine optimization is the tool copywriters, and web designers use to ensure your website appears on the first page of Google. Most people who use search engines are unlikely to click past the first page, so it’s absolutely important you rank highly. Ranking high in web searches also maximizes your credibility because it means Google trusts you.
While many website owners know the value of using SEO in their blog content, sometimes the important web design practices are missed in this equation. If you want to rank higher on search engines, consult a web designer who knows how to bend the rules.
Builds Trust with your Audience
Without a good foundation of trust with your audience, it will be difficult to find loyal customers who are interested in buying your products. People don’t trust poorly designed websites because it gives off the impression that you’re shady. You can’t afford to invest in a professionally designed website due to the amount of competition you’re facing.
After all, there are multiple other businesses in your sphere that deliver a similar product but took the time to build trust with their audience. An experienced web designer will understand the importance of building trust and will create a website that evokes calm and safety.
Consistency for your Brand
Brick and mortar businesses that have a difficult time adjusting to the online sphere are likely to have beautiful and consistent advertising on flyers and billboards but neglect their website. If someone is researching your business and sees a website with a different font, styles, layouts, or colors that don’t match the rest of your marketing, they may not even know you’re you.
If your website isn’t consistent on the page itself, users will bounce from yours to one that looks more professional. When you hire a web designer to build consistency, you will keep leads on your page longer and get them familiar with your business, leading to more sales.
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