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Published by Programme B
As the earth evolves every day, we see different trends taking over the world as changes happen. Technology, sustainability, and the internet play a major role in the significant growth that was experienced by many industries in the last ten years. In this article, we will be discussing some of the biggest trends that defined the last decade.
Online Shopping
The 2010s might as well be considered the times when the online business trend came into existence, online shopping. Back in 2010, eCommerce registered 7.2% of retail sales in the United States, and at the end of 2018, it had seen a huge increase to 14.3% of total retail sales, almost double. It was recorded that eCommerce saw sales of $572 million worldwide. By the end of 2020, the sales ended up a trillion figures and were recorded by American casino sites.
The majority of these sales were made through mobile shopping (mCommerce), which was another trend of the decade. Users didn’t show much interest in downloading apps, but as time went on and as technology improved people started feeling safe with mobile apps and ended up using them to make purchases. It was stated that, in 2017, 34% of eCommerce transactions were made through mobile devices. This saw a rise in eCommerce apps downloads as many brands started implementing the use of mobile apps to reach consumers despite having a website.
Digital Marketing
Email marketing, SEO, social media marketing, content marketing, and pay-per-click are all considered to be digital marketing. The growth of eCommerce demanded digital marketing as brands want to be in front when consumers are looking to buy any goods. While email and social media marketing were founded in the early 2000s, it was considered as a proper business tool until 2011, when social media brands like Twitter, Instagram, Facebook, and many more makes it easy for people to discover new products and brands.
Some people are looking for brands to maintain a figure on the social media platform which will encourage their followers to like and comment. Social media tells the brands by showing their products to those who are interested due to the amount of data collated.
VR/AR and AI
Virtual and augmented reality has been one of the most exciting innovations in the last decade as it is being adopted in many industries. Architects can easily use these realities to help their clients see a virtual blueprint of what they will get. Real money pokies are also looking to implement this technology to improve their growth and attraction to consumers. With the help of Artificial Intelligence and Machine Learning, we have seen the introduction of self-driving cars and early medical detections, and there are still more to come. With the world seeing a constant evolution, there are still more innovations to be brought to life.
In the next ten years, there will probably be more innovations and trends being introduced than in the previous ten years.
Photo by Guilherme Jorge from Pexels