Published by Programme B
Packaging is an essential part of businesses and their marketing plans for producing and selling products. That said, as we pass through 2021, many people look for so much more than just the products. They want the best experience, including the packaging boxes, the unboxing of their purchased items, and even the feel and touch of their purchased products.
The packaging of the products has an impact on the customer’s choice of purchasing products. Besides covering the product and preventing it from breaking, the packaging boxes also serve as an extension of the brand and promote brand image. As a manufacturer, you need to understand the critical importance of the right package design and look to appeal to the customer, catch their attention, and make the respective product stand out from its competing products in the aisle. Read on to learn more about how packaging impacts consumer behavior and how the right product packaging can boost sales and revenue.
Keep in Mind Consumer Behavior
If you have been in the retailer service for a while, you might already know about the effect of packaging on consumer behavior. That said, never underestimate the importance of the color scheme of the packaging. Manufacturers usually use well-thought-out color schemes to attract the attention of potential buyers, which is why manufacturers take product and packaging colors into context during the manufacturing of products and packaging.
For instance, you might have noticed the bright color schemes of kid’s cereal packaging. Brighter colors are more likely to attract children’s attention; whereas, the cereals that are healthy and weight-conscious, are packed in white and softer shades packaging.
The Effect of Branded Packaging
Naturally, customers and potential buyers will associate a product’s packaging with the brand image, which is why much focus is being given to the unboxing of products. You can understand the connection of product packaging with the brand image from the packaging boxes of technology products, such as smartphones. You can see that many technology products come in sleek, smart, and unique packaging which promote the brand image of the products.
Beverages have different bottle designs that are also a promotion of the brand itself. Food products comprise different packaging with the two-folded purpose of promoting the brand image and making the edible products easier to consume.
Colors & Patterns of Packaging
The colors and patterns of the product packaging also serve as an extension of the product. For instance, you might have witnessed that luxurious products are often engulfed in gold, silver, and black color schemes and patterns. When it comes to cleaning products, you will see white and blue as the dominant packaging colors. If you are a new company that has recently installed its products, you ought to know about the importance of design patterns and color schemes. For example, if you sell wine, you might lean into richer tones of reds and purples, with the use of pressure sensitive labeling that is made to last through the shipping process. Trust us when we tell you that the colors and patterns of the product’s packaging are not only an extension of your brand but also a crucial determining factor for potential buyers.
You might have experienced it yourself – you are walking down the aisle of a supermart, and your attention gets hold of a product that “looks good” and “stands out” from other items. Naturally, you are drawn to the spot and want to investigate further what the product and brand are all about.
Final Thoughts
Manufacturers need to understand the minds and perspectives of their consumers to find out what they might be looking for. Now, product packaging has surpassed the boundaries of safeguarding products and items. Product packaging generates a new level of customer’s buying experience who will be eagerly sharing their experience with their family and friends. Good packaging is an entire process and an essential source to boost sales and revenue.
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