From humble beginnings, cryptocurrency has quickly become one of the hottest commodities in multiple financial industries. Those who have a true passion for this alternative investment may choose to become involved by starting their own crypto blog. But given the sheer number of bloggers and influencers out there, how do you stand out from the crowd? If you’ve launched your own website or plan on doing so soon, here are three things that will set your crypto blog apart from your competitors.
1. You need the ability to translate your passion for crypto into great content.
People will flock to your blog because of the content that you’re publishing. If your content is not authoritative or creative, it’s unlikely that you’ll maintain your reader’s attention for long enough to leave a great impression. To stand out from all of the other crypto blogs out there that are aiming to make their way to the top, you need to learn how to translate your passion into great content. This means doing extensive competitor and audience research, developing engaging and knowledge-rich pieces that will leave your audience feeling informed and excited, and regularly branching out into new types of content that you haven’t yet tackled.
Let’s imagine, for example, that you want to do a piece on the best Bitcoin exchange to help beginner traders and investors get into digital currency with ease. Taking the time to learn more about popular crypto exchanges like Coinbase, Kraken, Gemini, and Binance and discovering the pros and cons of each platform means the difference between developing an informative piece of content that attracts readers and one that drives them away. Whether you’re teaching your readers about cryptocurrency exchanges, trading strategies, or various digital assets (Ethereum, Litecoin, Dogecoin), always conduct deep research and write with the intent to engage and inform!
2. Branch out into other types of content for greater engagement.
Written content is the bread and butter of the blog, but it’s not the be-all and end-all of what should make up the experience. The best way to captivate your audience is to vary your content. This can mean adding video content to your content marketing strategy. With the support of a webvideo production company, you can create solid web videos for your video marketing needs, develop education videos so that you can start your own course platform, or even use video production for live webcasting when you’re conducting webinars with your audience. Remember, content is king, but it doesn’t always fall into just one category.
3. Look for unique ways to differentiate your blog from the competition.
Adding unique features to your blog is a great way to stand out, especially in today’s competitive environment. One such example that may help you leave a mark on the industry is starting your own crypto faucet. A crypto faucet is a type of application that allows users to earn free crypto assets by logging into their account and claiming a specific amount of cryptocurrency in regular intervals. Although the payout for most crypto faucets is minimal (due to the increased value of cryptocurrency today), it can help new crypto traders and other interested parties get some of their own cryptocurrency that they can move around and play with.
This is just one example, but there are plenty of unique ideas you can use to stand out from other blogs on the internet.
Starting a blog is simple, but attracting a sizeable audience and achieving success can be difficult. If you want your cryptocurrency blog to stand out and make a splash in the crypto industry, use the guide above to learn more about what makes a great blog and how you can ensure that yours shines!