In 2021, one of the biggest growth industries around the world has been online shopping, and that looks set to continue in Canada and other countries over the coming months.
Shoppers, who were forced to shop from home during the pandemic, have now noticed how convenient buying items online is and will probably continue to buy at least a portion of their clothes, groceries, technology and other products from websites.
As such, there has never been a better time than now to start an e-commerce business. If you’ve not got a lot of start-up capital, or want to start small, then it’s surprisingly easy to launch an online retail store from the comfort of your own home.
Keep reading, and we’ll explore some of the main factors that you need to consider before starting an e-commerce business in 2021.
Make A Plan And Think About Your Customers
The first step is to make a plan, which should include what you’re going to sell, how you’re going to package and post it, and any details that could set you apart from your competitors. That means that you need to narrow down your target market and then consider what they want. From there, you can get your new e-commerce business off to a great start.
Find Platforms To Sell And Advertise On
Now that you know what you’re going to sell and who you’re targeting, you need to find online marketplaces to sell your wares on and promote your new business. While you should have your own website, you should also explore other digital marketplaces where you can promote and sell your products. These include the usual suspects, such as eBay and Amazon, as well as more unusual platforms you might not have thought you could use for e-commerce. For example, many social media platforms are now allowing users to buy and sell online, so you could consider selling on Facebook, Instagram and other popular social media platforms.
Think About Space And Potential Growth
Keeping all of your stock, packaging, and other business items in your home can take up a lot of space and make it harder for you to switch off at the end of a working day. So, you should consider storage, either private storage or growing your business and renting a workspace. One vital service provider is Phillips Moving, which offers expert moving and storage in Toronto. Whether you want to move your store your stock to keep your home free from clutter, or you’re growing your small business and need to move to bigger premises, they can help.
Create A Plan For The Future
As mentioned above, your business won’t operate from your home forever. While this might be a great short-term solution and an ideal way to get your company off the ground, as you get more successful, you’ll need to think about growth. That means that you need to project future sales, work out what you’re going to need to fulfil them, and consider outsourcing some business tasks or hiring staff to help you accomplish them. This work might take time, but it will save you effort in the long run and help you to turn your home e-commerce business into a thriving enterprise.
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