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Published by Programme B
With the advancement of high-quality screens and ever more powerful digital signage software, the appearance of digital signage across industries should come as no surprise. These eye-catching displays are increasingly found in commercial, public, and hospitality settings to communicate vital information, provide wayfinding solutions, and for out of home advertising.
While digital signage has widespread applications in a number of industries, these are some of the industries where they can have the biggest impact.
Music Festivals and Stadiums
Big events are the perfect setting for pop-up digital billboards. Music festivals, sports events, exhibitions, and conferences located in large public settings or in super-sized buildings like arenas and stadiums have huge demands for wayfinding solutions and health & safety messaging. However, that’s not where the uses case for digital signage ends.
Pop-up digital billboards can help event organizers with sponsorship fulfillment, advertising, and so much more. New wind-resistant, easy-to-install pop-up digital billboards are easily integrated into brand activations for corporate sponsors. Working with a digital signage company in Toronto, they can also be rented for pop ups and one-off events. Organizers and brand ambassadors can let someone else worry about all the logistics.
Out of Home Advertising
Billboards, video walls, retail displays, transit stop ads – they’re all more likely to catch passersby’s attention when they use creative content with a high-quality digital display. Old-fashioned print advertising remains remarkably common in out-of-home advertising, but as digital spreads, it will only get harder for print billboards and signs to attract attention.
Digital out-of-home advertising can also unlock the potential of big data. Smart billboards have taken digital data collection and given advertisers flexibility to personalize content in out of home advertising. Digital billboards today can collect anonymized mobile data or change programming based on context – such as the weather.
Digital signage can also collect information like traffic and engagement, helping marketers determine ROI for brand activation events and sponsorships.
Hotels and Hospitality
The hospitality industry has a lot to gain by introducing digital signage. One of the biggest value-adds digital signage offers is self-check-in and check-out kiosks that can speed up the process without adding staffing costs.
Large complexes like hotels and resorts can use digital signage for wayfinding, not to mention advertising events and conferences. Touch digital signage can also help guests access other concierge services as well.
Digital displays can even be used for partner advertising, such as tour operators and museums.
Smart City Development
Smart city initiatives are the next evolution of urban development, and digital signage can play an essential role in creating and elevating the public realm. This is where digital signage can be used for community purposes, such as art installations and programming, real-time messaging (such as traffic, transit schedules, weather, and more), and interactive or gamified experiences.
As a platform for digital art, digital billboards and signage can become a powerful tool for place-making in new developments such as waterfronts, landmarks, and other smart city initiatives.