Hey, there! Cody and I are proud to finally launch the Beer Branding Trends Podcast.
Here’s a quick run down on the format and what you can expect from the show:
– All killer, no filler ~30 minute bi-monthly conversations between CODO Co-founders, Cody and I (Isaac), on the art and science of building compelling brewery and bev/alc brands.
Homebrewing & Industry 2021: 52 craft beer recipes from brewers
52 recipes from brewers in Canada, the U.S.A., France, the U.K., Spain, Switzerland, and Iceland. Interview with 16 breweries and associations (from Canada, the U.S.A., and Ireland) about their challenges in 2021. Learn how to brew your beer with amazing craft brewers! GET YOUR COPY FOR 10$
– We’ll cover current topics and provide actionable advice that you can apply to your brewery’s branding and marketing today to build a stronger brand and sell more beer.
– Recurring themes will include brand strategy, positioning, messaging, behavioral economics, portfolio management, creative process management (including our best practices from 12+ years of running a branding firm), brand architecture, and the occasional dad joke.
– In addition to the podcast, we’re revamping the entire Beer Branding Trends experience. Lots to come on this front, but for now, you can visit beerbrandingtrends.com to view all past newsletter issues and podcast show notes in one spot.
We’re still feeling this out—audio quality, editorial calendar, revamping this newsletter design itself, everything—so bear with us.
We’ve got about 20 foundational episodes planned to cover the most crucial components of building a beverage brand. Once we get through those, we envision aligning this newsletter more directly with the podcast itself (so there’d be an audio component to the topics we cover here on the BBT Newsletter). But we’ve got all the time in the world to sort that out.
For now, please give it a listen and let us know what you think.
And thanks for being a subscriber!
– Isaac from CODO