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Why You Need Custom PowerPoint Templates for Your Brand

Why You Need Custom PowerPoint Templates for Your Brand

Published by Leonardo Calcagno

The global business market is hotter than ever, and competition can be fierce. As customers and clients have more options, every deal and potential sale is a critical part of successful business operations. Often big deals and large client accounts hinge on the success of one pitch or presentation. With so much riding on these presentations, businesses want to do everything that they can to craft compelling and effective slides. From the very first slide, big deals and business success could be on the line.

 

As PowerPoint presentations have become an essential business tool, it is imperative that they are carefully created with purposeful information and graphics. As a result, custom PowerPoint templates have become the standard for business presentations. Instead of starting with an intimidating blank slide, custom templates provide a canvas that allows for the easy placement of graphics, text, logos, and key messages.

In addition to providing you with a base to build your presentations on, custom templates can provide several other key benefits. Imagine if every member of the team within a business or organization were given free rein to create their own presentations. It would be like giving a bunch of kids blank coloring pages. Each presentation would be created based on the individual preferences and styles of the team members. You would probably end up with a bunch of slides that incorporated various fonts, colors, styles, and images. It would be like a quilt. The various presentations would lack consistency, branding, and style.

To avoid a menagerie of slides and presentations, templates can provide a framework. Let’s take a look at the benefits of using custom templates for your business PowerPoint presentations.

Consistency

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As one of the keystone components of marketing and business, consistency is a critical factor when designing presentations. Custom templates ensure that the same styles, fonts, and colors are used with fidelity throughout the presentation. Rather than taking your audience through a funhouse of backgrounds, animations, transitions, and color schemes, your presentations will employ a unified custom theme. Changes in fonts, colors, backgrounds, and designs can be distracting and take away from the message of your presentation. A custom template will ensure that your audience is comfortable with a consistent presentation and follows along easily.

Branding

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Since your PowerPoint will serve as a powerful communication tool, it is imperative that it speaks the language of the company. Using PowerPoint templates is a great way to ensure that the logo, color schemes, and company information remain the same across all presentations. One of the key principles for creating powerful slides is to tell a story with your presentation. Templates allow for the story of your business and brand to be told with a custom theme, no matter what type of presentation it is.

Visual Aids

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An effective presentation uses illustrations, graphs, charts, and other infographics to aid with understanding and learning. Templates take away the tedious design process and provide places for graphs and other visuals to be incorporated easily. A template can also prompt the creator to include visuals in order to make data and other information easier to understand. Additionally, templates can ensure that there is an appropriate balance between text and images so as not to overwhelm the audience.

 

A business PowerPoint or other type of presentation is a critical tool for securing deals, reaching new clients, and selling products and services. Given that these presentations are so important, it will be critical that they are consistent, stay on brand and tell compelling visual stories. Custom templates can help to ensure that all of your important presentations are effective and professional.

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