Published by Programme B
Yggdrasil is a famous reputable supplier of game software. Its games are distinguished by excellent graphics, vivid animation, and exciting plots. Yggdrasil’s slots are found at almost every trusted online casino.
According to its growth strategy, Yggdrasil seeks new partners to conquer new markets and distribute its slots on new continents. Thus, the partnership with International Game Technology PLC (IGT) is going to be very fruitful for the brand. This deal is expected to be a kind of a landmark since it gives the London-based company exclusive territorial distribution rights for Yggdrasil’s finest premium games.
Both sides agreed upon and concluded a deal according to which, IGT’s partner operators on regulated markets in the US and Canada will have access to Yggdrasil’s online gambling content such as:
– Valley of the Gods in Egyptian style with a maximum winning potential of 580,000 euros;
– Vikings Go Wild, the very first game in the hugely popular series, which includes Vikings Go Berzerk, Vikings Go To Hell, and the latest addition, Vikings Go Berzerk Reloaded.
The software developer is due to provide its top-rated games to IGT. Here’s what both parties say about this cooperation.
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Fredrik Elmqvist, CEO of Yggdrasil, stated during an official press release that they continue to implement their growth strategy. The company considers Canada and the USA as key directions for development. Thus, territories are regarded for a long-term presence. That is why cooperation with such a giant will help promote Yggdrasil’s interest in North America. IGT is known to gamblers as a TOP developer of high-quality software. From this deal, it will receive exclusive territorial rights to distribute a select number of the most popular and top-rated games. Thus, Yggdrasil’s slots will be offered soon at almost every American and Canadian online casino.
Note that according to the deal, the first Yggdrasil slot should appear on North America’s market in December this year.
Enrico Drago, IGT’s CEO, added that partnerships with such high-performance game developers as Yggdrasil are the backbone of IGT’s growth strategy and further differentiation.
According to the company, Yggdrasil Gaming attracts IGT because the team perfectly unites passion for innovation, artistic talent, and dedication to quality and performance in their work, which is resulted in high-quality vivid games, so IGT believes that Yggdrasil games will complement the catalog of their slots.
Expansion in North America
Called a “landmark deal”, the agreement marks the entry of a Malta-headquartered developer into the fast-growing North American market as more states regulate online gambling. Recall that gambling is currently legal in the following states of the USA:
– Connecticut,
– Pennsylvania,
– Michigan,
– Delaware,
– West Virginia,
– New Jersey.
The deal with IGT follows a multi-year PlaySports technology and services agreement with The Stadium LLC, under which PlaySports technology and trading advisory services will become the backbone of all future online bookmakers. The Latin American firm is owned and operated by The Stadium LLC.
This deal is promised to be beneficial for both sides. Yggdrasil is waiting to enter a new market and expand its territories of presence. For IGT, this cooperation allows providing new software and keeping clients interested in the brand. So, soon, all gamblers throughout North America will have an opportunity to play Yggdrasil’s slots at an American online casino.
Photo by Max Garaev from Pexels