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Published by Programme B
Ontario recently announced the launch of an organization called iGaming Ontario, which will serve to look over and regulate various iGaming companies operating out of Canada (or within Canada). The organization’s goal is to regulate the online gaming market and promote safe and responsible gambling in Ontario.
The unveiling of this institution has led to the Canadian iGaming market to experience a boom, unlike ever before. Canadian punters and gamblers are switching over to online casinos with increasing frequency, and many are even abandoning the brick-and-mortar casino all together.
The Canadian iGaming market is, in many ways, a lot more progressive than the US’s. Easier payment methods make the experience a lot easier and more enticing. The taxation is handled a lot better in Canada, and the developers are offered far greater freedom when it comes to designing games. Still, the US market has a lot of things going for it, that the Canadians lack, and the US iGaming market sees a lot more traffic. So, in this article, we are going to look at the things that the Canadian iGaming industry can learn from the US’s.
How to Appeal to a Wider Audience
The US iGaming market is a lot bigger than Canada’s. Various iGaming gambling guide sites like Gamble-USA.com have published several reports on the huge numbers being bet in the US. The question of “why” is quite difficult to answer, but one of the reasons might be that the American market appeals to a wider audience.
Let’s take online sports betting as an example. American gambling sites often double as betting sites, and on the American market, most of these sites cast a wide net as to the number of sports they cover. Apart from the four American major league sports, American websites will cover boxing events, college sports, MMA events, football (soccer) events, and various other sports with varying degrees of popularity. The wider the sports coverage is, the higher the chance that people will flock to your website and use it to place their bets.
Launch Their Own iGaming Operators
iGaming was only legalized in Canada in 2021, and since then, the market has grown at an unprecedented rate. Many U.S.-based operators (as well as UK-based ones) have jumped on the opportunity to expand onto the Canadian market. Right now, the American and UK markets are two of the biggest in the world, so they already have an advantage when it comes to expansions.
Still, surely most Canadians would prefer to gamble under the authority of homegrown companies. The Canadian iGaming market is deprived of homegrown gaming operators. Surely, now is the perfect time for many Canadian gaming companies to expand their business to the iGaming world, where they can make some real bank, as well as provide a much-wanted service to Canadian players.
What the Canadian iGaming Market Got Right?
The Canadian iGaming Market is still new. Online gambling and betting in Canada only became legal in 2021, and the rapid growth in popularity it has experienced is quite stunning. While Canada still has a lot to learn when it comes to online gambling, the nation has also gotten quite a lot of things right. For example, iGaming Ontario takes special care when it comes to reviewing and regulating the best online casinos and betting sites that are made available in Canada. Apart from that, the payment methods for iGaming in Canada are a lot simpler to understand than in the United States, meaning that most gamblers will have a very little problem with finding their way on Canadian gambling websites.
Photo by Aistė Sveikataitė from Pexels