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Land Rover vs Jeep: Which Should You Choose?

Land Rover vs Jeep: Which Should You Choose?

Published by Programme B

For the past few years, there has been a lot of talk about the Land Rover vs Jeep debate. While these two brands have a lot in common – they’re both 4x4s with strong off-road capabilities – they also have some major differences. 

The goal of this article is to help you decide which 4×4 would work best for your needs and lifestyle by comparing their features, specs, and pros and cons.

Land Rover

Land Rover is a luxury 4×4 brand that was first founded as the Swallow Sidecar Company in 1922. The English company changed its name to Land Rover in 1947 and began producing off-road vehicles for farmers and other enthusiasts who wanted to explore the countryside.

In recent years, Land Rover has expanded its offerings with new body styles like compact 4x4s and sports cars. It’s also become more competitive in price by offering lower trim levels with fewer options than before. 


Despite these changes, the brand still maintains its reputation for being reliable and expensive – two qualities that could be considered drawbacks depending on what you’re looking for in your next vehicle purchase!

Nowadays, two particularly popular models are the Land Rover Sport and Range Rover. Both the Land Rover Sport and Range Rover are 5-passenger luxury 4x4s that come in a base model and HSE (high specification equipment) trim. Both models come standard with a V8 engine and all-wheel drive making them some of the top Land Rover vehicles to lease from

The Range Rover also has a lot of technology that can be upgraded to make it more convenient for you. For example, the HSE trim comes with Bluetooth connectivity and satellite radio as standard equipment but if you want navigation or WiFi hotspot capability, those will cost extra.

The Jeep

With more than 80 years of experience, Jeep is one of the oldest and most iconic brands in the automotive industry. The brand has a long history of producing rugged vehicles that are designed for off-road driving, but today’s Jeeps also offer modern features like luxury options and optimized safety.

Jeep offers seven different models: Wrangler, Grand Cherokee, Renegade, Compass, Cherokee, and Patriot as well as two special models, Wrangler Unlimited and Renegade Unlimited. 

The Jeep brand was founded in 1941 by American Bantam, a company that had little experience designing or manufacturing cars. The first model produced was the “Blitz Buggy” which was used to transport military troops during World War II. 

In 1953, Willys Motors Corp. purchased the brand and renamed it Willys-Overland Motors Corporation. A few years later, Kaiser Industries bought Willys-Overland and formed Kaiser-Jeep in 1963 with American Motors Corp., then known as AMC.

The brand’s popularity grew with each new model, and by the late 1960s Jeep was considered a top American brand. AMC was bought out by Chrysler Corporation in 1987, which continued producing Jeep vehicles until 1998 when it sold off its stake to the newly formed DaimlerChrysler AG.

Land Rover vs. Jeep: Similar Yet Different

Although often grouped together as a type, in reality, Land Rovers and Jeeps are quite different. 

Land Rover tends to be more luxurious and expensive, while Jeep is more rugged and affordable. But the two share many of the same qualities: both are built to last, and each has a loyal following among die-hard fans who drive their vehicles for decades or longer.

Which Should You Choose?

If you’re looking for a vehicle that’s sure to last – and you don’t mind paying extra for it – Land Rover may be your best choice. If you want something ready to handle anything you throw at it out on the trail or off-road, then Jeep might be your ideal match.

Both brands have excellent safety ratings, however, reliability differs between the two. Land Rover has a better reliability score according to Consumer Reports’ 2018 Reliability Survey while Jeep scored worse on this front (but still not terribly).

Both brands have a cult following among loyal fans who love their vehicles. If you’re looking for something that will last, both Land Rover and Jeep are excellent choices.

Final Thoughts

Both Land Rovers and Jeeps are great vehicles, but they each have their own pros and cons. If you’re looking to lease a car that can handle any terrain imaginable, then go with a Land Rover. But if you want something more rugged than most cars on the road today while still being able to get around town easily, then consider getting yourself a Jeep instead! Either way, though, they’re both great choices!