Published by Leonardo Calcagno
PLAATO makes award-winning tech solutions for home and professional brewers. Their main mission is to change the beverage industry through affordable sensor technology.
Who you are and what is your position?
I am the commercial leader of PLAATO, and work with a great team across marketing, sales, and customer success to offer great customer experiences and make it easy for breweries to take the step into real-time fermentation monitoring.
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PLAATO delivers an innovative cloud and sensor solution that gives every brewer access to real-time fermentation insights. It’s been really important for us to make sure that the price is attractive, so that brewers can upgrade all their fermenter vessels to smart vessels – resulting in time savings, reduced waste, and increased production by pinpointing the end of fermentation.
What were the challenges for your business and for your clients in 2022?
We’ve worked hard to design and produce a plug’n-play sensor, with a much lower price point than typical industrial sensors. But as they say: “hardware is hard”, and this past year of supply disruption and chip shortage has not made it any easier. Fortunately, we’ve partnered with some very solid vendors across our supply chain, and I’m proud to say that we’ve been able to keep development efforts at a high pace.
And for the brewing industry, as anyone in the industry will know, there has been significant price pressure on raw materials, energy, and also labor. Running a margin business is always a balancing act, and this is more challenging than ever before. In this situation, operational efficiency becomes really important, which is also where we work closely with our customers.
What are the upcoming projects for your business in 2023?
We’re on a mission to change the way the world looks at Fermentation. For us, this means we want to make sensors that can upgrade every fermenter vessel out there, and give the brewers access to the data they need when they need it, and in the simplest possible way. So we’ll keep working to make great products and to improve the user experience of how our customers look at, understand and manage their fermentations. But stay tuned, there are some great updates ahead!
Are you at Ontario Craft Brewers Conference & Suppliers Marketplace, go to booth number #1032 to talk with the PLAATO team.
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