After two years of the pandemic, the return of beer festivals is much appreciated by festival-goers. In addition to the breweries, and service providers, local businesses and cities are also happy to have them back, as they are an important economic engine for the region. But after two years of absence and changes in the customer’s drinking behavior, will festivals have to change their offer?
Should they offer brewers better tools to promote their businesses? Can they compete against music and other well-established festivals, welcoming craft beer to their events? With the labor shortage in the industry, how can they help microbreweries? and much more. The merger of ConceptB (Festival Bières et Saveurs de Chambly) and Productions Parallèle (Oktoberfest de Repentigny and La Cuvée), two companies that bring together over 100 000 beer and terroir fans, might be a signal to the industry of the changes to come and the beginning of many questions.
We discuss with Luc Rousseau (President and General Director) co-founder of Festival Bières et Saveurs de Chambly, which is Québec’s biggest beer festival, about next year’s 20th anniversary, the merger of the two companies, their new offer, and the changes to come for the beer festival industry in Quebec.
note: we had some difficulties with our internet. We had to edit and the sound may vary depending on your device.
Keg Management: Canada’s original keg leasing company. It offers the opportunity
ExtraCaramel provides marketing, consultation, and strategy for the Craft Beer & Beverage industry. Farnham Ale & Lager, Microbrasserie Le BockAle, Can Management, Keg Management, H.M. Brewing System, GinAle, Microbrasserie Ruisseau Noir, Beau’s Brewery, Art Kombucha, Hart Print, Tite Frette, NDL Craft, Lagabière Brewing, Le Trou du Diable, Les Bières Béluga, Soda Marco, Mout International, Cidrerie Milton, and many others.