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What businesses can learn from the iGaming industry

What businesses can learn from the iGaming industry

Published by Programme B

One thing that businesses and the internet have in common is that they aim to create the most convenient experience for the end user. As a result, many businesses have used the internet as a springboard to go from operating as small local companies to giant international and, in some cases, multibillion-dollar enterprises.

Many of these companies would never have made that leap without the huge accessibility and affordability that the internet has provided for them. Unfortunately, although many businesses used this opportunity to expand, plenty remained in the wilderness.

Ultimately, these industries need to learn from each other, and they also need to adapt to ever-changing consumer attitudes. Comeon casino is one of the best examples of an iGaming company that has hit the ground running and used the internet to develop a successful business model.

Today, we will examine what businesses can learn from the iGaming industry and see whether they can help each other expand. Companies that aren’t open to learning from their competitors and implementing constructive criticism are more rigid and unable to handle seismic changes within their industries.

What is iGaming?

iGaming is an industry that combines the excitement of traditional land-based casino gaming with the convenience of modern internet accessibility and technology. It involves playing online games, often for real money. 

Thanks to the internet, the industry for professional gaming, such as esports, has turned into a multibillion-dollar market. It has grown into such a huge market that the gambling markets fueled by its popularity are also estimated to be worth billions of dollars

Many esports events take place in arenas as these tournaments are extremely popular and attract large audiences. The primary methods used to play these games are through mobile devices, computers and game consoles such as the PlayStation 5 and XBOX.

The games are usually hosted on a dedicated server and connected through virtual networks. Players can compete against each other in a variety of different game types, including blackjack and poker.

What can businesses learn?

There are several things that businesses can learn from the iGaming industry. First, the exponential growth we have seen in this industry has been nothing short of mesmerizing. This is a broad question, of course, as it entirely depends on what type of business you own and how you are looking to expand.

The internet is arguably the most extraordinary human creation of all time. However, the iGaming industry hasn’t utilized anything brand-new. On the contrary, they have made use of the internet’s great utility and maximized its potential. This is the biggest lesson that companies need to learn from the iGaming industry. 

Gone are the days of traditional advertising in newspapers, television and radio. Instead, you now have ties to a bigger market online for a fraction of the cost. 

A robust internet presence can drive your business to new heights. Tesla does not advertise. They primarily rely on their CEO Elon Musk to have a significant presence online to expand their brand organically. 

With a hyper-focus on digital first connections, such as organic growth and direct customer interaction, the possibilities are enormous. Even in a saturated marketplace such as the internet, if you have a unique voice and can project your brand, you can quickly begin to turn a profit. 

iGaming is an industry born on the internet by people born during the internet’s lifetime. It highlights the immense power of this platform. Your business needs to be able to do the same. All businesses need to learn that there is still considerable potential for growth and expansion when your digital marketing strategy is innovative and engages customers.


When it comes to components businesses can learn from the iGaming industry, the answer hinges on whether the business model embraces the internet and fully utilizes its potential, especially when it comes to advertising. 

The iGaming industry is a phenomenon that successfully handled the issue of connecting game players on all levels. It doesn’t matter whether it is console gaming or gambling games like poker, the industry has created a vast new community that didn’t previously exist aside from as a massive gap in the market.

There’s no one-size-fits-all policy when it comes to how businesses can learn from the iGaming industry. The bottom line is that as long as you embrace the possibilities that digital marketing can offer you, you are in a stronger position than your competitors. This is the chief lesson.

You are already hampering your business if you don’t believe that digital advertising and community growth can provide a game-changing stream of revenue regardless of your industry.

Photo by Anna Shevchuk –