Prospero Equipment Corporation, a prominent provider of comprehensive solutions to the beverage manufacturing industry for over 50 years, outlines its predictions for the 2024 brewery landscape.

The forecast highlights the growing demand for ready-to-drink (RTD) beverages, fueled by consumers seeking convenient, on-the-go options. It also addresses the increasing popularity of low-alcohol choices as health-conscious consumers reshape beer preferences. The article explores the can versus bottle debate, considering sustainability and consumer preferences, to predict the likely front-runner in 2024.

Additionally, it acknowledges the enduring dominance of India Pale Ales (IPAs) and anticipates emerging style trends for 2024 and beyond. Prospero Equipment Corporation, established in 1972, has evolved to cater to wineries, distilleries, breweries, and specialized beverage groups, embodying innovation, adaptability, and a commitment to excellence. For a comprehensive exploration of these beverage trends, the full article is available on Prospero Equipment’s website, showcasing the company’s legacy and forward-looking approach.

Key Trends Overview

• Growing demand for RTD beverages
• Rise of low-alcohol choices
• Can vs. bottle debate and sustainability

RTD Beverage Trend

• Consumer demand for convenient, on-the-go options
• Impact on brewery landscape

Low-Alcohol Choices

• Shift in beer preferences due to health-conscious consumers
• Market share and consumer behavior

IPA Dominance

• Acknowledgment of the enduring popularity of India Pale Ales (IPAs)

Brewing + Industry #001

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Photo by Polina Tankilevitch