Published by Leonardo Calcagno
Who are you and what is your background?
My background is in Psychology, and I have a career of more than 25 years in business consulting, designing culture transformations processes, leadership development. I love to cook and I also have a catering business in a Coworking place. For the last 3 years, I’ve been working to help Vih! thrive and flourish.
Your current job:
I’m a consultant at Corall and Inspirational Leader at Vih!
In which city:
São Paulo
Where does your interest in Kombucha come from?
It came from my interest in smart food. I have chronic pain and I’m very interested in the relation between food and well being.
What prompted you to start your company?
The interest of my friends and family to buy it from me. I start doing it for my self and people around wanted to buy it after tasting it.
What makes your product unique?
The flavor which is especially easy for all tastes, the brand that invites you to “live with more life” and the relationship with all the stakeholders with our full attention.
What do you want to convey through your brand image? Design: how was it designed? By who?
We want to invite people to pay attention to life and so live it fully. The design was made with the help of a boutique marketing agency (Amelie)
What are the main challenges in your company?
Distribution
What tools are essential for your work(app, software)?
Computer/phone
A word to define what type of worker you are:
Funny and focused
What does your office space look like?
A nice room in a Café space.
Do you have a way to organize your days to optimize your work?
The way I use the time is essential
What tips would you give to improve productivity?
Fun, focus and accountability. In that matter, having confidence that the people with you are going to bring their best if you invite it.
What is the best advice you have been given?
Trust yourself
How do you control the growth of your company?
I’m always planning steps ahead.
What is your strategy for making your beer known? (tastings, festival, etc.) Why this strategy?
Social media and participating in some events. It is important for people to know both the product and the brand. We think it is useful to be at those places.
What are your end-of-day and early-day routine?
Appointments! Appointments!
What advice would you give someone who wants to start a Kombucha company?
Be realistic all the time, be open to changes and keep going.
Apart from your computer and your phone, what gadget cannot you do without?
Sunglasses (laughs).
upcoming products or projects?
Yes, classified.
vihalimentos.com | instagram.com/vihalimentos | facebook.com/vihalimentos