Published by Leonardo Calcagno
October 2
Westin Harbour Castle : 8:30 am – 4:00 pm with networking to follow
the-cma.org
The 2014 CMA Direct Engagement Conference will showcase emerging trends in the 1:1 marketing space.
Learn what’s working, what’s new, what’s hot, what’s next plus how and when to best apply these trends.
The Direct Engagement Conference showcases current and emerging trends in the 1:1 marketing space including what’s working, what’s new, what’s hot, what’s next, and how and when to best apply them to optimize your marketing communications and business results.
Conference topics include optimizing your:
marketing investments
segmentation
offer strategies
marketing communications
channel selection
customer loyalty and more.