Readers don’t care who produces great content - Fortune’s new editor

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Alan Murray was named editor of Fortune today, succeeding Andy Serwer, making him the 17th editor of the Time Inc. business title since its founding in 1930. He’s got his work cut out for him: One of Time Inc.’s biggest titles, Fortune is in a busy digital market these days, squeezed by bigger sites like Yahoo Finance and Forbes, while fending off smaller upstarts like Business Insider and Quartz. It’s late to the game, too, having just launched its own website after its joint online venture with CNNMoney ended. Article continues at digiday.com