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Published by Leonardo Calcagno
Etsy is bringing its maker movement roots to the forefront with a countrywide pop-up event.
The online platform where artists and curators sell handmade and vintage products is stepping out into physical spaces in a big way with its first-ever Made in Canada event being hosted in 20 locations on Sept. 27. In Toronto, for example, an event will be held at the Mars Discovery District and at OCAD University, featuring more than 170 sellers between the two locations.
Etsy is working to build awareness through the event and create a real-life connection between sellers and the public. It will showcase “the breadth of maker culture and growing entrepreneurship across Canada,” says Erin Green, country manager, Etsy Canada. The maker movement, a tech-based extension of DIY culture, is blurring the lines between creators and consumers, with platforms like Etsy providing means for individuals to sell their creations.
Green says the Made in Canada event has been about a year in the making. In addition to providing marketing and PR support, Green says Etsy put on a two-day “boot camp” training session last spring for the event’s “team captains” (Etsy community leaders organizing local events) to prep them and provided a PR tool kit on how to promote the event locally, as well as tips on how to secure a venue and attract local sellers. Continues at strategyonline.ca