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Published by BARONMAG
The Economist is looking to outstrip competitors’ ad sales by launching two guarantee-backed ad measures promising increased audience engagement.
The TimeGuarantee ensures that mobile audiences will spend at least 250 cumulative hours with an ad over the course of a campaign, which usually runs two to three weeks. The second measure, called the ViewGuarantee, provides that 75 percent of impressions across an entire campaign will be viewed for at least one second, a 25 percent higher standard for viewable impressions than the International Advertising Bureau’s (IAB’s) recommendation of 50 percent. Continues at clickz.com