BuzzFeed Tries To Get Serious About Design


When you think of BuzzFeed, you probably think of listicals of animated cat GIFs, quizzes like "What Justin Bieber hair style are you?" and social media sharing buttons with stratospheric numbers next to them. But BuzzFeed and design? Not two words that sit next to each other in most people's minds. BuzzFeed is hoping to change that. The internet newsmedia company has just announced its first big design hire: Cap Watkins, a Brooklyn-based product designer whose resume includes companies like Etsy, Amazon, and Formspring. Watkins joined BuzzFeed yesterday as the company's vice president of design. Why is BuzzFeed turning to the tech industry to find its top design hire? Continues at