French publishers fight back en masse against the ad blockers

Published by Leonardo Calcagno

To fight ad blocking, publishers are finding strength in numbers.

Urged by the French online publishing trade body Geste, a group of French publishers is trialling a week-long experiment to deter ad blockers, starting Monday March 21.

Those involved include Le Monde, Le Figaro, RTE, Le Parisien, L’Equipe and music platform Deezer. However, unlike the ad blocking collective approach taken bySweden’s publishers, in which the IAB Sweden is asking publishers to block content for a whole month for those who have ad blockers installed, Geste has not set a standard. continues at digiday.com