Michael Schwartz, BAO Food and Drink and of Organic Food Incubator - Baron Mag

Michael Schwartz, BAO Food and Drink and of Organic Food Incubator

Bloomfield | NJ
Author:
Publish date:
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Your current job:

owner of BAO Food and Drink and of Organic Food Incubator

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In which city: 

Bloomfield, NJ

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How did you discover kombucha?

as a result of research into a solution to digestive issues.

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What prompted you to start your company?

We wanted to produce a healthy soda and kombucha became a good starting point for a constant culture.

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What makes your product unique?

Simple Straightforward flavors, no added sugar after initial fermentation, no additional sweeteners. We make all of our flavors in a house from real whole fruit and spices.

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What do you want to convey through your brand image?

Clean, easy drinking kombucha. One of our goals as a business is to encourage people to bring fermented foods and drinks into their diet. 

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What are the main challenges in your company?

Brand awareness and growth

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What tools are essential for your work (app, software)?

people

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A word to define what type of worker you are:

proficient 

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What does your office space look like?

expansive

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Do you have a way to organize your days to optimize your work?

tight scheduling

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What tips would you give to improve productivity?

make a scheduled and stick to it

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What is the best advice you have been given?

surround yourself with people smarter than you.

Treat your staff well

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What are your end-of-day and early-day routine?

a quick inspection of the facility and greeting all of the staff. 

Inspection of the facility and saying goodbye to the staff.

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Apart from your computer and your phone, what gadget cannot you do without?

1990 Harley Davidson Fat Boy. I don’t really have any indispensable gadgets

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