The Brewers Association—the not-for-profit trade association dedicated to American brewers—today launched a new grant program to fund local and regional events that intentionally promote and foster a more diverse and inclusive craft beer community.
Funding priorities include events that increase access and awareness of craft beer to new demographics while cultivating an inclusive environment. These include: beer festivals; beer and food pairing events; agricultural fairs and celebrations; ethnic and cultural heritage festivals; neighborhood and community celebrations; entrepreneurship and innovation festivals; film festivals and more.
“The Brewers Association continues to take proactive steps to advance our members and the brewing community’s path of diversity and inclusivity,” said Julia Herz, craft beer program director, Brewers Association. “By helping to support these varied types of events, we can foster growth and spur a cultural shift when it comes to the beverage of beer. We look forward to reviewing the proposals and awarding the inaugural class of grant recipients.”
Recognizing the need for increased inclusion both at the beer lover and brewery level, the Brewers Association has created programs designed to cultivate conversation and action around diversity and inclusivity in craft beer. Since the creation of its diversity committee in 2017, the Brewers Association hired J. Nikol Jackson-Beckham, Ph.D. as its diversity ambassador, launched a series of diversity and inclusion best practice resources for its members, and served as a sponsor of the 2018 Fresh Fest—the nation’s first black brew festival.
Grant applications will be accepted from February 13, 2019 until March 15, 2019. For additional information on the Diversity and Inclusion Event Grants Program and guidelines, visit the Brewers Association website.
source:Brewers Association (press release)