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Top 6 Reasons Why Email Marketing is a Must Have for Small Businesses

Top 6 Reasons Why Email Marketing is a Must Have for Small Businesses

Published by Programme B

As the head of a small business, your sole purpose is to ensure the day to day operations go as smoothly as possible. Creating a message that resonates with your audience is crucial, so when it comes to marketing and promoting your products and services, you will need to use the right strategies to lure consumers in.

With technology advancing at a steady pace, smartphones have become a key fixture in many people’s lives. Unlike in the past where consumers would have to log onto their PCs and laptops to check their emails, they can now do so on their smartphones within a matter of seconds. Using email marketing is therefore a key component for many businesses. Here are just a few reasons why email marketing is so important for your small company.

More Effective Than Social Media

While social media is a powerful tool that should be included in any business’s marketing strategy, for those who want to convert users into members, supporters, or customers, email marketing is the way forward. If you do use social media platforms like Facebook to connect with your audience, you may find that users have other things on their mind when accessing such sites, such as engaging with friends or catching up with family, whereas with email marketing, you can directly communicate with customers and potential customers to bring them onboard and get them to use your products and services.

Economic and Cost Effective

As a small business, you may not have a huge budget for your marketing and promotion strategies. Unlike the large corporations who can invest an endless pot of cash into spreading brand awareness, you will need to be savvier with how you connect with consumers. 

What makes email marketing stand out from the crowd is because it’s easy, inexpensive, and effective. For those who are unable to go down the traditional marketing routes such as television, direct mail, or radio, using email marketing can be one of the most effective customer acquisition tactics to use. You could even look into how to send a cold email so that you can make new clients easier.

Personal and Customizable

When using email marketing, what you are really doing is segmenting your target demographic into lists. Doing so can help you create tailored email messages to ensure the right people are reading what you have to offer. Readers want to have emails that have something of value, otherwise, they will simply move it into the trash folder. 

When writing a post for a social media channel, you will address your audience, however, this isn’t very personal and effective. Customers want to feel valued and respected by you, so in order to create a loyal following, you should do extensive research into who your target demographic is, as well as their likes and dislikes so you can come up with emails that are personal and relevant to your consumers.

When using email marketing software correctly, you will be able to address consumers individually by name which can make them take more notice of what you have to say. The last thing you want to do is create spam that doesn’t get read, so make sure that you tailor your emails to help boost traffic to your page. If you are looking to get software, you may find this guide to Choosing the right email marketing platform to be useful in helping you choose the one that will best meet your needs.

Action Oriented

Whether you’re aware of it or not, we’re all trained to do something with an email. Whether it’s replying, forwarding, clicking through, or straight up buying, email is transactional by nature, meaning you can use it to drive sales and direct traffic to your page. 

As you begin to develop your small business, using email marketing will enable you to see instant results. Not only should you send out newsletters, but also use email automation, which can be based on the triggers of your consumers. When you take into account that transactional emails have up to 8 times more opens and clicks, using email marketing is a no brainer.


There is no room for guessing in email marketing. No matter the type of email marketing software you use, you have the luxury of tracking who opens your email, which links are clicked on, as well as how many users have unsubscribed. Gathering this information can give you a better idea of how your email marketing campaigns are performing, as well as any changes that you may need to make in order to improve effectiveness. 

Boosts Traffic

Naturally, as a small business, your sole focus is to drive as much traffic to your page as possible. When using email marketing, it’s important that you create an email newsletter that can keep your customers and potential customers up to date with the latest trends and developments in your company. Keeping them regularly updated can be a great way to generate sales and increase traffic -click here to learn more on how to make an email newsletter that’s suitable for your audience.

If you’re on a tight budget, email marketing is one of the best strategies that you can use to bring new customers on board. To see instant results, make sure that you stay motivated and committed to your strategy which will help generate sales and make people take notice of your brand.

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