Social Media is an important tool for any business in today’s digital, globalized society. It allows you to market your products and services to hundreds of millions of people around the world with incredible ease. However, social media marketing can be daunting when considering all the different platforms available and how they differ from one another. This article will discuss some of the most popular social media outlets for businesses and provide tips on how small companies can make them work for their own purposes. We’ll also take a look at what makes each platform unique as well as what things should be considered before diving into it head first! Ready? Read on!
First, we’ll be talking about when it started, and according to certain sites, 2017 is considered the year it was launched outside of China on Android devices as well as on iOS. It was launched by a Chinese company under a different name and in terms of popularity, it is considered one of the most popular social media platforms out there for you to find. In terms of how many users it has, there are billions of users all over the world who are on TikTok and there are several more who join on a day-to-day basis. In terms of how brands use it, they use the strategy of using influencers on TikTok to spread the word about their products, and the main reason why they do this is because they understand how quickly word can spread on TikTok in comparison to other sites out there. So, what are the benefits? Well, there are definitely some unique features out there for you to use, so you should definitely consider using this platform for your business
Instagram was launched in 2010 and two years later was bought by Facebook and formed part of their brand. In terms of how popular it is, it was voted numerous times as one of the best sites with a high volume of daily users. In terms of numbers, Instagram has billions of users and there are a whole lot of brands that use it on a regular basis. In terms of what are the benefits, there are some unique features such as IG Live which allows you to show your audience the behind-the-scenes of things in real-time and communicate with them through chat. Growth services like Growthsilo are also available for Instagram growth, and there are Reels which is similar to TikTok videos as well as IGTV videos.
Twitter started in 2006 and has been around for a long time on the internet. Still, Twitter is considered an iconic social media platform with massive reach and longevity. In terms of how popular it is, well there are definitely many users that operate on the app on a regular basis, which is why there are many brands that still use it as a way to reach out to their audience, generating potential clients. The main reason why is because there are a large group of people who use Twitter on daily basis. In terms of what the benefits are, there are some unique features on Twitter such as the ability to retweet and allow it to be shared to a wider audience which increases your overall reach. It’s easy to use and ubiquitous around the world.
Facebook started in 2004, which makes it the oldest platform on this list. It is such a popular platform and regardless of whether or not you use it, you have definitely heard of the platform at least once in your life. In terms of how many users it has, there are over one billion users that have an account on Facebook. The platform is still considered a great space for digital advertising as it can connect to a lot more sites for reach. In terms of how brands use it and why, there are certain benefits, as well as some unique features, that stand out about it such as targeted advertising and the fact that it is considered as an amalgamation of the three aforementioned apps.
Photo by Matheus Bertelli from Pexels