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Published by Programme B
Do you have a brand-new business or brand and need some help getting it off the ground? Have you thought about marketing on Twitter but don’t know if it will help you?
Although one of the older social media platforms around today, Twitter is still thriving as one of the best and most used social media platforms today to this day. It has even become a hub for businesses and brands as a way to market themselves to large audiences. These days, brands of all sizes are making use of Twitter for marketing purposes, and businesses have seen many benefits from it.
There are so many things that Twitter has to offer your business, you just need to put in the time and the effort. If you want to know how Twitter can help your business, here are 5 different ways.
Reach
Twitter is not only a social media platform for people looking for entertainment but also a place for businesses to find their audience and market to them, especially through many of the growth services like Twesocial which is often used to buy real Twitter followers. Although Twitter is a relatively old platform, on the verge of reaching 15 years, it remains one of the top platforms with some of the largest numbers surrounding it. Twitter reaches over 300 million active users every single month and this number is only growing as time goes by.
With this fact in mind, we can now see why Twitter is such a great platform for businesses. It is a quick and easy way to reach an incredibly large and global audience, without even having to pay for anything. As a business, you can take advantage of this size, and although it is physically impossible to reach everyone in the audience, you will be more than likely to find a large audience within your niche.
Through Twitter, you can also engage with your customers and even your potential customers.
Authority
Twitter is a social media platform that is more for professionals. Other social media platforms have a more laid-back style, whereas Twitter has a bit more professionalism.
One of the great things about Twitter is that it can easily help you build a strong presence and grow your brand awareness. You can become visible to so many more people. With a strong presence like this, other users will be more likely to follow you because they will think that you know exactly what you are doing.
Insight
Next up we have insight. By far, one of the most useful elements of using Twitter as a business is that you get access to insights and analytics which can help you grow. By looking at your analytics, you can see a variety of different things above and beyond just by looking at how many followers you have gained.
Here you can see who your audience is, and even what kind of content he likes the most. By having a look at your analytics, especially as a business, you can adjust and change your content into something that you know, for sure, that your audience will appreciate and enjoy, but even more so, engage with.
Convenience
When it comes to Twitter and Twitter marketing, one of the biggest perks or benefits is just how convenient it is. Most of the time, when it comes to traditional marketing, it is a lot tricker and can take up a lot of your time.
However, with Twitter marketing for business, this time is reduced drastically. Not only do you not have to pay for anything when marketing on Twitter, but you also have the convenience of it being right in your hand, whenever you need it or whenever you want to post.
It is completely free to sign up and download the app, and you can do it right from your phone, tweeting whenever you like. If you want to keep track of things, you could even try out a content calendar that will help you stay on top of your posting and keep up to date.
Drive traffic
Last but not least, a great perk of marketing your business on Twitter, is that it can drive a great amount of traffic to your website. As a business, this is incredibly useful as it can help increase your sales and customer base with so much ease.
Linking your website in your tweets, as well as including visuals about your products is a great way to encourage people to visit your site and even buy something.
Photo by Nichole Sebastian from Pexels