Words are powerful, and you can never overestimate their power to influence buyers’ decisions. Customers are bombarded every day with lots of adverts and plenty of choices, which is why it is important to stand out with top-notch content.
As a copywriter, you always need to ensure your message is captivating and convincing. Achieving this objective will require not only practice, but also great tools. Here are our top picks for handy online services that should be in every copywriter’s toolkit..
As a copywriter, you’ve developed the art of using many words to express an idea. However, it’s not uncommon to experience a writer’s block when finding the right words. Having Thesaurus.com open in the next tab is what you’ll need in such a situation.
You can use the site to find definitions, synonyms and even antonyms. Thesaurus’s tools will help you expand your vocabulary. The resulting improved quality of your writing will enable readers to acquire a unique perspective of your text.
With Thesaurus as your helper, you’ll also avoid dull, repetitive, and boring text. The increased vocabulary will make your text more captivating.
Spelling errors combined with poor grammar are enough to make a customer close the tab and move on. Even if you’re selling the best products, these mistakes will prevent your customer from taking you seriously. That’s a harsh price to pay for a few innocent, honest mistakes.
You’ll never have to worry about these errors if you have Grammarly on your computer. This writing assistant will guide you to use proper sentence structure. It will also highlight grammar and spelling mistakes as you write. You can even check your text for plagiarism using Grammarly’s online app.
#3: Google Drive
As a writer, you need a place where you can store all your valuable documents. Once you open a Google account, you’ll have 15GB of free storage space on your drive.
Since it’s a cloud-based account, you’ll be able to retrieve your files from any location. In addition, you can share your files and folders with anyone you want, and work together on the same document with multiple people at the same time. The best part is that it’s completely free, with inexpensive options if you want even more space.
#4: Hemingway App
A polished and articulately written piece can go a long way in capturing and maintaining your client’s attention. The Hemingway App focuses on pinpointing common writing mistakes that could compromise your prose’s quality.
The app is handy for ESL copywriters who may unknowingly make some errors. The app will quickly detect confusing sentences, excessive use of passive voice, and even weak adverbs. With the Hemingway App, you’ll be able to produce an eloquently written piece to convince your readers.
A picture says more than a thousand words. While having high quality text is always important, sometimes what you need to make your article or landing page pop is the right picture. You don’t need to hire a photographer or graphic designer to make the perfect visual addition. Instead, save time by getting one of the millions of free stock photos on Pixabay. Most of them are free for personal and commercial use – just type what you want in the search box and it will find a plethora of stunning images.
The intense competition in the business world demands continuous improvement of quality. This is important for starters and experienced copywriting services alike. The five tools discussed above can go a long way in enabling you to sharpen your copywriting skills.
Photo by Pelageia Zelenina from Pexels