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Website Design for Online Casinos: Most Important Aspects to Consider

Website Design for Online Casinos: Most Important Aspects to Consider

Published by Programme B

One of the most important aspects of an online casino that many will look to make sure is right is the level of user experience that is provided to them when they log on for the very first time and look to use the services available.

Many may ask the question regarding why it is so important; however, it is something that many will quickly learn to realize that its importance is not something to be underestimated. Unsurprisingly, many players will look to find and play their favorite games as soon as possible, whilst others will be paying attention to other areas of the site, such as the bonuses and promotions that are on offer.

However, when they are unable to find something, navigation of the site becomes a crucial resource and one that is directly impacted by the web design that has been used. Indeed, these problems are not found when using the Unibet Casino Lobby, as the web design has ensured to provide the ultimate experience possible by utilizing the following criteria and making sure visitors continue to remain on their betting platform.

What factors need to be considered?

When taking a look at the web design that has been created on an online casino, it is important to consider the following factors when trying to determine whether a platform is the right one to use:

  • Colors combination
  • Font size
  • Convenient layout
  • The absence of frustrating elements
  • Sorting and filtering options
  • Search option
  • FAQ section
  • Quickly accessible customer support options


As can be seen, there are a number of different aspects that need to be considered, which is why getting the web design right can be a rather challenging task. However, if it is accomplished correctly, then the rewards could be potentially big as punters will be more likely to continue to use the service and return once they have finished.

Let’s take a look at each of the factors in a little more detail and see how Unibet has managed to provide the best experience possible by following the elements outlined.

Colors combination

Unibet are perhaps known for their dedication to the colors of green and white. Whilst coloring can be down to preference for an operator or influenced by the target market, it is important to get this right. The green and white work together well and do not clash, thus making things look rather relaxing, fresh and clean which will then encourage a positive gambling experience.

Font Size

Font size is incredibly important and it is crucial that font size has been made acceptable for all users to see. Whilst many have the ability to use tools that allow for text to be magnified, this can be an inconvenience, whilst a font that is too small or big can be overwhelming for some. Unibet adopts a variety of different sizes, but each works well.

Convenient Layout

As mentioned earlier, navigation is an essential element of web design and the easier it is to conduct, the better the overall experience. With links located in prominent positions, players will find everything that they need as quickly as possible, thus being able to enjoy the purpose of their visit as soon as they can.

The Absence of Frustrating Elements

One key aspect of web design is making sure that the site can present all of the desired information in a way in which visitors are not overloaded and do not have to be frustrated by links that do not work or by those that will bring up a number of new windows once clicked upon.

Sorting and Filtering Options

Filters are incredibly important as there are visitors who are going to know what they want in regards to certain criteria, such as a game by a certain developer. These filters make it easy for users to find what they are looking for without having to scroll through a host of different options.

Search Option

Search bars that allow users to look for the desired game of choice are extremely important for some, as this useful resource will allow for time to be saved, which can then be spent on playing the title chosen. If this is not featured, some may not want to spend time trying to find it.

FAQ Section

Something an online casino web design team should be continuing to think about is making sure that the relevant customer service support methods are accessible. This includes the FAQ section, as many will want to try and solve issues on their own before acquiring assistance.

Quickly Accessible Customer Support Options

Those that do wish to obtain assistance will want to be able to do so without additional frustration, therefore making it essential that the web design allows for this to be as prominent as possible.


As can be seen, it is easy to see how big and important a role web design plays for an online casino and why it can be the be-all or end-all for an operator depending on the way it is implemented. If it is as good as it can be, then there is no doubt that the site can be successful. On the other hand, if it is bad, then only disaster is likely to strike.