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Published by Programme B
Underpinning every major marketing operation is the work of search engine optimization (SEO). SEO is, as Forbes highlights, a difficult process, but one that will reap rewards far beyond those exerted in order to get it set up in the first place. Developments in the marketing industry have shown that these benefits are not limited only to the direct impact of greater search engine visibility, either. No, SEO can help your business to grow its marketing operation in other areas, too, and in turn, boost your revenue.
Technical expectations
SEO is only ever as good as its technical foundations so you can get organic reach for your business. A properly run webpage will find purchase on search engine rankings by virtue of its technical aptitude. According to SEO experts, the moving parts behind any piece of digital content will play a large role in defining its success in terms of SEO. That technical basis is not just to serve SEO, however. Marketing experts The Drum outline how good quality technical work will not only provide the groundwork for search engine profit, but will give a huge range of data to the entrepreneur and owner of that content to help them perform market research. If you provide the platform to receive and analyze data, those data points and sets will be available to you to help you grow into the market. What is more, for small local businesses, highly advise the implementation of local SEO in order to achieve even greater online success.
Expanding the market
Perhaps the most powerful research tool that SEO helps to develop is keyword research. The keywords you deploy to help boost your ranking will act as a data feed for your business. You can analyze interest in that tag, and then look at how it changes over time. Is there more traffic related to it? Are searches leaning towards other terms that could see the potential for your business in growth terms? Neil Patel highlights how to begin this process quickly when first engaging with SEO, and it’s an excellent way to begin the process of converting SEO into a vector for growth.
Identifying competitors
Bringing your SEO game up to scratch will immediately show you where your market competition is. Often, according to Search Engine Journal, you’ll find competitors in places where you didn’t anticipate them. This can help you not only to take extra hold over your slice of the market but to research and find new opportunities in the future. By establishing who your direct competitors are, and looking for ways to cut into their search engine ranking through your own content creation and link building game, you can potentially expand into markets that you initially didn’t consider part of your own strategy. Sometimes growth comes from unexpected places – but it’s all still to be welcomed.
SEO offers benefits far beyond simply elevating your business in the search rankings. It’s a living, breathing tool that helps you to establish your place in the market and determine where you can move in the future. Make the most of it by approaching the process in a diligent manner.
Photo by John Schnobrich on Unsplash