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Techniques to Market Your Business Digitally

Techniques to Market Your Business Digitally

Published by Programme B


This article will outline different ways to market your business digitally. We will first start with search engine optimization, then we will move on to search engine marketing, and finally, we will elaborate on the world of influencer marketing.

Bear in mind that, to use these techniques, you do need access to a quality internet subscription. One feasible option you have in this regard is to ring up Xfinity customer service and get subscribed to the brand’s service. Its affordable and speedy as well as consistent.


Search Engine Optimization

Search engine optimization is one of the most effective ways in which people market their businesses on digital platforms. The reason search engine optimization is so important is that whenever people need information about something these days they go to search engines for help. It is important to note, however, that out of all search engines, Google is the search engine that has the biggest presence in the market with 90% of the market share.

You can estimate how big of a market that would be for Google as a search engine! This popularity of Google has made optimizing content for it is super important to market your business digitally. Consider this; if the website of your company is ranked higher on search engine results pages, the chances of search engine users clicking on that website will increase significantly.

This will, in turn, mean that more people will visit your website which then would mean that more people will buy the products and/or services of your company. Al this is why search engine optimization is one of the most important of all business tactics to drive sales for your company.

Search Engine Marketing

While search engine optimization is performed through creating quality content in mass amounts and incorporating the relevant keywords, search engine marketing, on the other hand, entails paying search engine companies such as Google to feature your website(s) on search engine results pages (SERPs). How it works is that you pay Google to feature your website on top of the SERP every time the search engine user types in a relevant keyword for your company’s industry.

Just for the sake of an example, let us consider that your business is part of the sewage industry. Now, If you wanted to perform a search engine market, you would pay Google to rank you on top of the search engine results page that is formed as a response to a query related to your industry such as “gutter cleaning services.”

The huge benefits of search engine marketing do come at significant costs to companies. Google charges a lot for ranking each word on its page. Not only that but you do need to hire a digital marketer to implement all the techniques. Nonetheless, you can implement a few measures to maximize the return on your investment.

For example, in case you are a makeup company, you can go ahead and make sure that your ads pop up specifically for women as they are much more likely to wear makeup than men. In the same manner, in the case that you belong to a company that manufactures activewear products, you can target people between the ages of 15 to 40 as people of those ages are much more likely to engage in heavy physical activity in comparison to people of older ages than them.

Influencer Marketing

Influencer marketing is a rising star in the world of marketing. The reason for this is simple. The amount of people using social media for multiple hours a day has become simply massive. In fact, one estimate suggested that there are more than 4 billion social media users on the face of this Earth and each user uses social platforms for no less than two and a half hours on average!

Now, you may be asking how influencer marketing relates to social media. Well, influencers primarily use social media to advertise products and/or services so the more adoption of social media, the more adoption of influencer marketing. This is all why you as a business owner and/or digital marketing manager should definitely try and experiment with influencer marketing.


For now, this is it. We hope you have gotten a better idea of the digital marketing world by now. 


Photo by Lucas Bordião x