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Published by Leonardo Calcagno
In the marketing world, every time Google makes a change to its algorithm, content creators and marketing agencies can run around like headless chickens because a change to how the Google search engine operates can result in business websites losing all of their traction overnight. For businesses just starting out, although those who don’t pay particular attention to their marketing, here are some reasons why you should listen up every time Google announces a change to its algorithm:
You Will Maintain Your Search Visibility
Any SEO expert will tell you that complying with the latest rules of the Google algorithms will ensure that you stay at the top of the search engine rankings for certain search terms. There can be a variety of algorithm updates, most notably the recent one targeting AI-generated content. Businesses that fail to adapt to these changes tend to suffer in their marketing efforts and see a decline in their online presence. A very good example from the perspective of SEO is keyword stuffing, where a search term makes a multitude of appearances in a piece of content in the hopes that this will bolster its rankings for that search term.
It Creates Opportunities for Growth
Lots of businesses can be fearful of algorithm changes, but this is predominantly because they’ve not been creating useful content in the first place. As already mentioned, there can be a number of devilish SEO tactics that organizations think can help them go under the radar. When we understand what the algorithm updates actually do, a company can identify new opportunities to improve its online presence, which will mean it drives more organic traffic to its website. This is something that many people still fall foul of because they believe that, as long as people are coming to their website, this is what truly matters, but it’s that quantity versus quality debate. For all the hundreds of people that click on your website, only a very small percentage of those will purchase a product so when we comply with algorithm changes, we will get the right type of traffic.
It Provides the Best User Experience
Many marketers can fret because these algorithm updates mean they have to make numerous changes to their website. But if these content providers focused on providing the most optimal user experience in the first place rather than thinking they needed to speak the language of Google, they would get the results they needed anyway. The algorithm updates are focused on factors that ultimately provide the best user experience. This means things like mobile-friendliness, page loading speed, and high-quality content should be in place regardless. The algorithm updates are designed to make things better for the user, and this is why we always need to pay attention to Google updates. It gives us a far better foundation in which to get the right type of customer and website visitor.
Getting people to your website is not just about traffic. You need visitors to stay and to purchase products or services, which is why whenever Google issues an update, following the advice, rather than thinking that you’ve wasted a lot of time with cloak-and-dagger SEO tactics, will help you in the long run.
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