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UK Regulator FCA Goes After Crypto Influencers Promoting Meme Coins

UK Regulator FCA Goes After Crypto Influencers Promoting Meme Coins

Published by Leonardo Calcagno

 

FCA Sends Warning to Crypto Influencers

Financial Conduct Authority (FCA), the top financial watchdog in the United Kingdom, has warned crypto influencers sharing misleading information regarding meme coins. In a statement released on Tuesday, FCA said the information shared by influencers “must be clear and fair.” Those who continue to mislead risk going to jail for two years or paying a hefty fine.

Speaking after the release of the statement, the authority’s director of investments, Lucy Castledine, said crypto influencers participating in the promotion of financial products without disclosing their financial interest in those products would also have a case to answer.

Castledine noted that there was a growing trend of the use of chatrooms like Telegram and Reddit to hype up certain cryptocurrencies using memes. According to her, financial promotions on such platforms, both invitation-only and public, are still subject to promotion laws.

Understanding Meme Coins

Meme coins, which anyone can easily trade using the Quantum Asset AI trading platform, have become popular since the start of the year. Notably, most of them do not have utility. However, this has not stopped crypto investors from injecting millions of cash into meme coins.

Most meme coins are inspired by internet memes. They are known to be extreme volatility and usually disappear quickly. While such cryptocurrencies offer massive returns, many have lost funds trading them as well. Some of the top meme coins as of March 2024 include Dogwifhat, Dogecoin, Slerf, Book of Meme, and Pepe.

Meanwhile, the Financial Conduct Authority says it has offered guidelines to crypto influencers looking to promote financial products. Those interested can visit the regulator’s website to get more details. The FCA introduced stringent rules for promoting crypto products in the United Kingdom last year.

Crypto Influencers in Trouble for Promoting Digital Tokens

Crypto influencing is not something new. Over the years, several celebrities have found themselves in trouble for promoting crypto projects to their huge following. For example, former NBA superstar Paul Pierce was charged a $1.4 million fine by the United States Securities and Commission for unlawfully promoting a little-known digital currency, Ethereum Max. 

Moreover, socialite Kim Kardashian, who promoted the token as well, paid the US regulator $1.25 million in penalty fee. Meanwhile, a lawsuit was filed against boxing star Floyd Mayweather over his involvement with Ethereum Max.

Photo by Kai Pilger: pexels.com

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