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Published by Programme B
Video games have become very popular among players in Canada. Most of the players in the country also prefer to play the games of chance in the 50 free spins. According to the latest data from the Entertainment Software Association of Canada (ESAC), the games development industry in Canada ranks among the largest of any country in the world.
A thriving industry
The video games industry contributed $3.7 billion to the economy of Canada in 2017. 80% of all the game studios in the country are located in British Columbia, Quebec, and Ontario. According to a report by Nordicity, exports accounted for 75% of all revenue generated by video game companies in 2017. The United States and Europe were the top sources of export revenue by 46% and 42% respectively. There are 21,700 full-time workers in the industry and the average salary of workers is $77,300 per year. Also, there are 596 active studios in the country.
In 2017, over 2,100 video game projects were completed. Web and mobile platforms accounted for the largest proportion of video game projects in 2017. Family-oriented games were the most popular genre and it accounted for 26% of all the projects completed that year. Although the budget for console gaming decreased to $12.7 million in 2017, console games still accounted for 89% of all production spending.
Mobile gaming in Canada
As there are various mobile game development companies in Canada, they’re competing with each other at a high level. Over 94% of Canadians own a smartphone and 46% of them often play games on a mobile device. 54% of adult women play mobile games on a daily basis. Various mobile gaming brands are creating a buzz on the integrated marketing approach. The approach brings together all the elements and channels such as celebrities, influencers, media, and motion-picture techniques. Instead of launching a game with some fixed price, development companies prefer in-app purchases. The developing market has reached its peak by developing complicated games that have brought in a huge amount of profits for developers in Canada.
The emergence of VR and AR
The Canadian game development industry is accelerating the production of Virtual Reality games. After the huge success of HTC Vive, PlayStation VR and the Oculus Rift, VR has increased in popularity among Canadian gamers. As per the 2018 report by ESAC, 8% of Canadians own a VR system. The Samsung Gear VR offers an immersive and decent experience of virtual reality to its users. The launch of Daydream View is a great advantage for the mobile gaming market.
Augmented Reality will also see great growth in the coming years. After the launch of the Pokémon GO, AR has come to its new form and has given the Canadian game development industry a new boost. Developers are keeping with the current and future trends to create a buzz in the gaming market. Canadian Gamers are all set to explore a real-life gaming experience with AR and VR.
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