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Published by Leonardo Calcagno
What were the challenges for your business in 2021?
The main challenge in the past year has been to scale the business through an online store that caters to our offering of over 1,500 products. Otherwise, it is to adapt to a brewing industry that evolves and changes rapidly whether it is for better or for worse: prioritizing real artisans to offer our customers products made out of passion and not out of opportunism by people. capitalizing on the popularity of the industry. It is also difficult at times to make choices, but our refrigerators and our “back store” is limited. In addition, we have been able to establish ourselves well and build a loyal clientele, which allows us not to be affected by the opening of a few franchises of a certain banner in our sector and by giving a spotlight of the offer of our grocery stores.
Homebrewing & Industry 2021: 52 craft beer recipes from brewers
What are the upcoming projects for your company in 2022?
Continue to improve the in-store experience, including continuously making leasehold improvements. Improve our website in order to potentially extend the territory covered by our delivery service and increase the number of users of the service. On the side of our goals, it is obvious to always be above the fray in order to find the products that consumers are looking for. We want to continue to work hard to establish and forge links with the microbreweries available in the store so that these companies are proud to be available in our specialty store.