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Published by Programme B
In today’s digital era, video marketing is of great use to businesses. Look around yourself, and you will find people engrossed in social media platforms, webinars, OTT platforms, and whatnot. Video is the most preferred type of digital content in today’s scenario. You cannot rely on radio ads and posters for advertising in today’s video-driven era.
For implementing the right video marketing strategy, you need to consider several things. A good video marketer always tries to connect with the audience rather than just selling products. Continue reading to know what video marketing holds for your business.
- You can view video marketing results easily
If you promote your product/services via blogs, you can see how many people have read your blog. However, you may not know how much time site visitors have invested in reading your blog. Have they read the blog in its entirety or skipped it in the middle? Such issues are not found with video marketing.
You can track the results of your video marketing campaigns effectively. If someone has skipped your marketing videos in the middle, you will know about it. You can measure the performance of your video marketing campaigns via several metrics like watching time, engagement ratio, etc.
2. Marketing videos offer a great visual experience
Are you familiar that human minds can retain information shown in a video better than an image/text? It is because a video sucks you in with its visual and audio experience. You can convert people into potential customers via marketing videos.
Instead of providing customers with a marketing poster, let them know more about your product/service with a video. Not only will you sound more authentic with a video, but you offer a better viewing experience to the customers. A marketing poster will never allow you to show as much as a video does.
3. Video marketing can uplift your sales
Videos are a boon for businesses trying to sell their products/services. Consider a customer searching for a tripod stand with a selfie stick online. A simple image cannot tell the customer how to attach the tripod stand with the selfie stick after receiving a product. However, a video can explain the working of the tripod stand with a selfie stick effectively to the customer.
Customers appreciate detailed and authentic information about any product/service in today’s era. With a compelling video, you can motivate the customers to buy your product/service. It is highly effective for e-commerce platforms looking to uplift their sales.
4. Videos can uplift customer trust
You can tell a story and connect with the customers with a marketing video. Customers will get to know more about your company values and beliefs. You can show customers what goes behind in making any product with a video.
To make a professional marketing video, you need a helping hand. You can rely on an ad maker that allows you to edit videos and make them exciting. The time taken to create marketing videos is significantly decreased by using an ad maker.
5. Video marketing allows you to share testimonials
You can find user reviews on social media channels in the comment section. You can also find many text reviews on e-commerce platforms for any product. All these reviews are in bulk, but the customer doesn’t find them authentic.
Videos allow you to share customer testimonials that can win viewers’ trust. People could see an ordinary customer sharing stories about any product/service in a video. It will have a better impact on the viewers and your sales will go up.
6. Video marketing allows you to engage customers
One cannot read a 1000-word blog with the same attention as watching a video. Marketing videos allows you to engage customers for a longer duration. Audio, music, visuals, graphics, and many other elements in a video grab the viewer’s attention. With an ad maker, you can create exciting videos that customers will watch till the end.
If your videos are straightforward sales pitches, viewers may skip them. You can pull viewers by showing them a story about the company, customer, or product. Once you have grabbed their attention, they will stay till the end to find out what happens next.
7. Video marketing is compatible with search engines
You must be aware that search engines crawl through web pages and decide their ranks in the search results pages – indeed, this might be why you have decided to work with someone like Catalyst Marketing Agency to help you conquer the digital world. However, you should also know that search engines prefer videos over any other type of content.
Your website has a greater chance of appearing on the first few pages in the SERP if it consists of videos. Stats show that webmasters that have used videos in landing pages have increased engagement. Make sure you optimize your videos with SEO tools to drive engagement. While sharing marketing videos on social media sites, consider SEO practices.
8. Video marketing is already adopted by businesses
Look around yourself, and you will find maximum businesses using video marketing. You cannot lag in this video-driven era by ignoring video marketing. By adopting a video marketing strategy, you can keep up with other businesses competing for the same market share.
If you don’t promote your products/services by videos, someone else might steal your target audience. Marketing videos can reach places where you might never reach physically. It is why you should rely on video marketing more than ever in the current scenario.
9. Video marketing can expand your reach
You cannot go to remote areas daily to promote your products/services. However, you can create compelling videos and reach customers that live in remote areas. Almost everyone is using social media sites like YouTube and Facebook at present. You can leverage the power of digital channels to reach different geographical areas.
In a nutshell
If done right, video marketing can yield higher returns on investment. You can use an editing tool to make professional marketing videos and uplift your sales. Don’t forget to adopt SEO practices for effective video marketing on digital channels. Adopt a strong video marketing strategy in 2022!
Photo by Yaroslava Borz from Pexels