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Published by Programme B
In 2022 the global beer market was valued at over $600 billion dollars. This is not surprising considering that beer is sold everywhere, from pubs to clubs and fine dining restaurants. In this article, we look at five of the most popular beer brands in the world today.
Heineken
Heineken was founded in 1873 by Geraerald Adriaan Heineken, it has a distinct slightly sweet flavour that comes from the barley and hops combination. Besides its popularity at bars and dining establishments, Heineken has very creative marketing and sponsorship campaigns. Its most recent campaign calls for moderate drinking and reinforces the idea of drinking responsibly. The beer has become synonymous with European football and the beer brand has won the ‘Creative Marketer of the Year Award’ twice.
Coors Light
Coors Light beer can be seen on many sports sponsorship deals and some of the best betting sites in Canada run adds for it as well. It is the most popular beer in Canada and is one of the top-selling beers in America. The US has four production facilities of Coors Light, they are in Colorado, Georgia, Virginia and Wisconsin. The Golden CO (Colorado) brewery in the Rockies offers free tours, where you can see firsthand how Coors is made.
Corona
Corona was the fourth best-selling beer in the world in 2022. Corona was first produced in Mexico in 1925 and was introduced to the US in the late ’70s, now it is sold in over 150 countries. After Grupelo Modelo was acquired by AB InBev there have been more international production sites, like in China for example.
Budweiser
In 2021 Budweiser was worth over $16 billion dollars, so it is not surprising it’s among the top five most popular beers in the world. The classic lager was actually introduced to the USA in the mid-1800s after some success in Europe. Interestingly in some European markets, the company cannot use the name Budweiser but is called Bud, due to a trademark dispute with a Czech brewery.
Guinness
Nobody can mistake the velvety texture, the malty taste and the dark almost black colour that is Guinness. The Irish stout is very popular in Europe and the US and remains the biggest exporter of stout in the whole world. Guinness only has four ingredients in it, malted barley, hops, brewer’s yeast and water.
Last word
Beer has become a universal language as it continues to grow in appeal, crossing the gender and class barrier. It’s also great to see beer commercials and marketing campaigns encouraging responsible behaviour.
Photo by Ketut Subiyanto x pexels.com